Konstantinos Theodoridis is the Principal Investigator-Postdoctoral Fellow in a research project funded by the Hellenic Foundation for Research and Innovation in the Department of Communication, Media and Culture at Panteion University of Social and Political Sciences. He also teaches in the scientific area “Psychosocial and Consumption of Digital Media”. He has worked in the field “Culture and Society” in the Department of Museology, University of Patras. He completed his PhD in the Department of Sociology at Manchester Metropolitan University (UK) funded by Onassis Foundation. Konstantinos received his BSc and MSc at the Athens University of Economics and Business. He is a member of the European and the Greek Sociological Association and a Fellow of the Higher Education Academy (UK).

His research interests focus on the changing nature of consumption as a socio-psychological phenomenon due to social media in an era of uncertainty. He is interested in wider debates about consumer culture, identities, culture and consumer behaviour using research methods in the digital environment. He has participated in international conferences and he has published on these topics in journals and edited volumes.